{"id":2546,"date":"2023-11-30T11:10:28","date_gmt":"2023-11-30T17:10:28","guid":{"rendered":"https:\/\/easttownejewelers.com\/?p=2546"},"modified":"2023-11-30T16:23:46","modified_gmt":"2023-11-30T22:23:46","slug":"9-reasons-to-avoid-buying-jewelry-online","status":"publish","type":"post","link":"https:\/\/easttownejewelers.com\/9-reasons-to-avoid-buying-jewelry-online\/","title":{"rendered":"9 Reasons to Avoid Buying Jewelry Online"},"content":{"rendered":"
In a world where you can buy almost anything online, from clothing and electronics to groceries and pets, there is one thing you should always purchase in-store: fine jewelry.<\/p>\n
While buying jewelry online may seem attractive because of its speed and convenience, the average consumer cannot verify critical factors like precious metal content, gemstone quality, etc. The value of fine jewelry depends on more than just the naked eye appearance of the piece. Imagine your disappointment if, after a year or two, you discover that your piece is only gold plated over a base metal, and now your jewelry investment is unsightly and a fraction of the value.<\/p>\n
Our jewelers at East Towne Jewelers in Mequon appreciate our customers being fully informed. We are a trusted community member here to help you receive lasting value and enjoyment from your fine jewelry purchase. At the same time, we know the internet is a great place to access valuable resources such as educational materials, reviews, and comparison tools to make informed buying decisions. In fact, we have invested in your \u201cJewelry Education\u201d by creating this and other online articles<\/a> to help you make wise decisions.<\/p>\n However, knowing the potential downside of online fine jewelry shopping is essential. You\u2019ll encounter everything from feeling overwhelmed by the sheer number of search results to the risk of compromising your personal information. Additionally, the significant wait times and potentially expensive shipping and insurance costs should be taken into account when perusing an \u201caffordable\u201d online jewelry store. Our society often promotes the idea that shopping online will result in a better deal, and while that may be true for certain things, it won\u2019t hold up when it comes to diamonds and other jewelry. For example, even at the best online jewelry stores, shopping for diamonds doesn\u2019t necessarily guarantee the best value or sparkle for your money.<\/p>\n While online shopping is incredibly convenient for many things, visiting a brick-and-mortar store for fine jewelry is the best way to go. Here are some reasons to think twice before purchasing your fine jewelry online.<\/p>\n You may find many retailers offering advice about how to buy jewelry online, but ultimately you can\u2019t beat the in-store experience. If you\u2019re still on the fence about where to buy your engagement ring or other fine jewelry, take a look at these 8 reasons why an in-store experience at East Towne Jewelers is the way to go.<\/p>\n Did you know fraud<\/a> accounts for 4.5 percent of online jewelers\u2019 sales? That\u2019s a staggering $10 billion market! This rate is more than double the average for the e-commerce industry, according to Forter, a provider of fraud detection services to online retailers.<\/p>\n It turns out that jewelry is the most desirable item for thieves to steal online. In fact, transactions exceeding $400 (the average amount spent on online jewelry purchases) have a 35 percent higher risk of fraud.<\/p>\n Online shopping can be a risky business, especially when it comes to the quality of the products you receive. Trusting reviews and doing research doesn\u2019t always guarantee legitimate diamond jewelry. Unfortunately, dishonest sellers deceive customers to boost sales, resulting in sub-standard or misrepresented products being sold online. This is particularly true for products like jewelry\u2014which can be difficult to judge without seeing in person.<\/p>\n Falling for a counterfeit jewelry scam not only means losing your hard-earned money, but it can also lead to undesired consequences. The first sign that you\u2019ve been scammed may be tarnishing of the jewelry, followed by breakage due to poor quality materials. In the long term, these low-quality materials can even cause skin irritation.<\/p>\n You may think you\u2019re scoring a great deal when you find inexpensive jewelry, but do you know what it\u2019s really costing you? The Ecology Center<\/a> conducted a study in 2012 and found that many pieces of costume jewelry contain unsafe chemicals like lead, chromium, and nickel. While we\u2019re not saying that wearing cheap jewelry will cause your finger to turn green but, it\u2019s important to be aware of the potential risk of getting far less value than the price warranted.<\/p>\n When you patronize a reputable jewelry company like East Towne Jewelers, you can be confident in the quality and legitimacy of the product you receive.<\/p>\nWhy you should avoid online fine jewelry stores:<\/h2>\n
1. You\u2019re risking product quality<\/h3>\n
2. Flexibility of styles<\/h3>\n