Ultimate Gemstone Guide – Which Gemstone Is Right For You?

Gemstones Birthdays Anniversaries

Gemstones are more than just beautiful adornments; they are nature’s art. It is no wonder that many ancient cultures attributed these stunning marvels with everything from healing powers to protection at sea. At East Towne Jewelers, we see clients every day looking for birthstone jewelry or the perfect gemstone to commemorate an anniversary or other…

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February Birthstone: Amethyst

Did you know that the February birthstone is the lovely purple amethyst? The gemstone, amethyst has quite a history! According to the Gemological Institute of America, “The name ‘amethyst’ derives from the Greek amethystos, which means ‘a remedy against drunkenness,’ a benefit long ascribed to the purple birthstone. Because of its wine-like color, early Greek…

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