Ultimate Gemstone Guide – Which Gemstone Is Right For You?

Gemstones Birthdays Anniversaries

Gemstones are more than just beautiful adornments; they are nature’s art. It is no wonder that many ancient cultures attributed these stunning marvels with everything from healing powers to protection at sea. At East Towne Jewelers, we see clients every day looking for birthstone jewelry or the perfect gemstone to commemorate an anniversary or other…

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The Ultimate Jewelry Gift Guide

Jewelry Gift-Giving Guide in Mequon WI

Birthdays, anniversaries, holidays—there’s always an occasion coming up, and the gift search can feel overwhelming. Finding the right gift can be a challenge with each person on your gift list having different tastes and preferences. But fear not. East Towne Jewelers has you covered! We’re experts in helping our clients in the Ozaukee, Washington, Milwaukee,…

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9 Reasons to Avoid Buying Jewelry Online

9 Reasons to Avoid Buying Jewelry Online

In a world where you can buy almost anything online, from clothing and electronics to groceries and pets, there is one thing you should always purchase in-store: fine jewelry. While buying jewelry online may seem attractive because of its speed and convenience, the average consumer cannot verify critical factors like precious metal content, gemstone quality,…

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Your Merry Guide to Giving Christmas Jewelry with East Towne Jewelers

Christmas Jewelry Guide

It’s never too early to start considering fine jewelry gifts for Christmas. When Southeast Wisconsin is covered in snow, it’s time to frost your loved ones with sparkle from East Towne Jewelers! Make this Christmas one to remember by showing your love and appreciation to the special people in your life. Our jewelry gift guide…

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Custom Designed Bridal Jewelry & Accessories

Finished Custom designed Wedding Rings

Every detail of your wedding is uniquely you, from the song that plays as you walk down the aisle to the topper on your cake. Your wedding jewelry should be no exception! Experience the joy of getting married in a one-of-a-kind ring set that showcases your personal style and meaningful relationship. East Towne Jewelers is…

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Step-by-Step Guide: How to Choose Your Perfect Diamond

Purchasing a quality diamond and setting to commemorate an event or express your love for another (or to reward yourself) can be a meaningful investment. At East Towne Jewelers, we look forward to delighting you with a custom setting for your diamond, but we also believe that an informed customer is our best customer. Since…

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Creating New Jewelry from Old

Repurposed Jewelry Custom Designs

Jewelry Repurposing Testimonial Do you have rings, earrings, bracelets, or necklaces that are sitting sadly unworn in the bottom of your dresser drawer? Do you have heirloom jewelry with sentimental value but doesn’t quite fit your style? Are you looking for a way to redesign your wedding band or engagement ring after a divorce? Many…

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East Towne Jewelers Annual Gem Buying Trip

We’re Headed to the Gem Show 1/30-2/7 If you’ve been a customer of East Towne Jewelers for a while you may know that each year we close up for a week in early February so we can attend The Tucson Gem and Mineral Show. This show is the largest, oldest, and most prestigious gem and…

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February Birthstone: Amethyst

Did you know that the February birthstone is the lovely purple amethyst? The gemstone, amethyst has quite a history! According to the Gemological Institute of America, “The name ‘amethyst’ derives from the Greek amethystos, which means ‘a remedy against drunkenness,’ a benefit long ascribed to the purple birthstone. Because of its wine-like color, early Greek…

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East Towne Jewelers Featured in Newcastle Place Newsletter

Newcastle Place Mequon Newsletter

It’s always wonderful to be recognized by one of your favorite customers. East Towne Jewelers is featured in the Newcastle Place Mequon newsletter. Glenn Schifelbein is a customer of East Towne Jewelers. He has asked me to make a number of pieces of custom jewelry for family, loved ones and caregivers over the past several…

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