Custom Designed Bridal Jewelry & Accessories

Every detail of your wedding is uniquely you, from the song that plays as you walk down the aisle to the topper on your cake. Your wedding jewelry should be no exception! Experience the joy of getting married in a one-of-a-kind ring set that showcases your personal style and meaningful relationship. East Towne Jewelers is thrilled to work with our amazing clients as they design their own jewelry for their special day and a lifetime of enjoyment.

Sit down with our expert jeweler to design a ring that perfectly captures the essence of your romance. Between selecting metals to choosing the perfect stones, the possibilities are endless. We want you to wear a ring that tells your unique love story.

Instead of sifting through countless cookie-cutter options at big-name jewelry stores, design the bridal jewelry that fits perfectly into the wedding you’ve been dreaming about. Whether you want to make small tweaks to an existing style or have a one-of-a-kind piece designed, we offer a wide range of customization options to bring your vision to life.

Read on to learn about our custom design process at East Towne Jewelers and see why we have so many elated clients in the Milwaukee and Mequon areas.

Our Design Process

East Towne Jewelers is passionate about getting to know each client to deliver custom pieces you will cherish for a lifetime. Here’s what you can expect when you work with us to create your perfect piece of jewelry.

Step 1 – You’ll book a consult

Stop into our store at East Towne Mall in Mequon, or give us a call or send us an email to schedule a one-on-one consultation with our jewelry design expert. If you like, you can send us a brief description of your wedding, along with jewelry inspirations, gemstone and metal preferences, and any questions you may have. A designer from our studio will reach out to you to discuss the next steps and give you the excellent service you deserve.

Step 2 – We’ll talk about your vision

Custom Wedding Rings Drawing

Sketch of initial ideas for custom wedding rings.

During the consultation, sketches are created to illustrate the ideas we discussed visually. These sketches help to convey the scale, shape, and design options being considered. As we explore different styles and forms, a clear design direction begins to emerge.

We offer a wide range of gemstone varieties and shapes, from traditional options like diamonds, rubies, and emeralds to more exotic choices like pearls, alexandrites, and tourmalines. Our extensive inventory of diamonds is carefully reviewed, with a detailed focus on the 4 C’s – carat, color, clarity, and cut. We provide a selection of diamonds that match your desired specifications, and we can source any stone specially for you.

If you prefer colored gemstones, we have a vast collection for you to choose from. Our strong connections with top gemstone dealers expand our selection even further, ensuring you have access to the highest-quality options.

In some cases, we can reset a family heirloom diamond or gemstone and incorporate certain materials into the new design. We will also review the final decision on metal choice, discussing the options available, such as platinum, 14k yellow or white gold, or palladium—all of which are popular for custom wedding jewelry among our clients.

Step 3 – You’ll see a CAD design

Next, we help you visualize your piece of jewelry with a professional 3D model. With CAD, our experts can create intricate parts and accurately place gems with ease. Don’t worry if you’re not an artist. Our top-notch jewelry designer will collaborate with you to develop these personalized 3D design concepts. We’ll work closely with you, making any necessary alterations or updates along the way to achieve your desired look.

Using 3D jewelry models in a virtual environment and applying different materials and textures, we can generate photo-realistic images of your finished piece.

CAD jewelry design does not replace the essential skills of our jewelers working with diamonds, gold, platinum, and gemstones. However, it does enable the creation of prototype models that can be transformed into three-dimensional designs. Our experts at East Towne Jewelers employ the same artistic vision and knowledge of materials, just with the help of modern technology. These digital files are then sent to our 3D printers, which bring the designs to life in 3D wax or resin form.

Step 4 – You’ll hold a wax mold

Once the design is finalized, we transfer the 3D model to create an exact replica of the jewelry. Our state-of-the-art 3D printer will then bring your CAD design into a 3D model.

Our master CAD/CAM specialists will bring your design to life by printing a resin-made wax model for final approval before it undergoes the casting process. At your request, we can review the wax replica with you, giving you the opportunity to make any necessary adjustments.

Step 5 – Your custom design is ready to wear!

Finished Custom designed Wedding RingsExperience the thrill of seeing your vision become a reality as you hold your custom-designed jewelry. Finding the perfect fit is essential, whether it’s for you or a loved one, so you will try on your custom piece for size. We can assist you in finding the right ring size for your personalized wedding rings.

If the piece doesn’t meet your expectations, don’t worry. We offer complimentary resizing, exchanges, and returns, even on pieces you’ve designed yourself.

The design process duration depends on the complexity, but once design approval is received, manufacturing can take up to 10 weeks. We understand your excitement, but our handcrafted pieces require time and attention to detail. Trust us, it’s worth the wait for something you’ll cherish forever. If you need your custom piece sooner, let us know, and in some cases, we can expedite production for an additional fee.

Custom engagement rings

Looking for an engagement ring that stands out from the crowd? Consider getting a custom ring at East Towne Jewelers! With endless options available, you can create a statement ring that suits your wedding perfectly.

Let’s dive into the different elements of a custom engagement ring to help you visualize your dream ring:


Nowadays, wedding rings aren’t limited to yellow gold. We can explore options like silver, white gold, platinum, or even rose gold for a unique touch. The metal you choose should complement the stones and other design elements.


While diamonds are a classic choice, don’t limit yourself. For a personalized touch, consider gemstones like blue sapphire, emerald, aquamarine, or amethyst. You might even want to choose moissanite, cubic zirconia, or white sapphire for a “diamond look” at a more economical option. Customizing your ring means you can have any stone you desire.

Stone Shape:

There are many diamond shapes to choose from. Each shape has its own unique charm. The options are endless from the elegant Asscher cut to the sophisticated emerald cut. Look at our diamond-buying article for additional guidance on how to choose the perfect diamond. You can even incorporate diamond accents or side stones for added flair.

Working with heirloom jewelry

Wedding jewelry holds incredible significance as a personal and family heirloom. It’s not just something to cherish; it has the power to shape your family’s story for years to come.

One of the greatest honors as a jeweler is repurposing jewels from grandparents and previous generations. While your wedding dress will only be worn once, your jewelry can be passed down for generations.

Don’t settle for big chain fine jewelry store finds for your special day. While trends may come and go, investing in classic antique jewelry ensures that your pieces will stand the test of time. East Towne Jewelers is happy to work with your heirloom earrings, bracelets, necklaces, and rings to create a piece for your wedding that will never go out of style.

What if I need custom design ideas for my wedding jewelry?

We believe in the power of listening to you, our valued customer, to create a clear vision of your desired piece. However, you may need some inspiration to get started.

During a one-on-one meeting, you’ll have the opportunity to meet with our talented jewelry designer, who will be with you every step of the way. Whether you have heirloom jewelry or loose stones you’d like to incorporate, this is the perfect time to show us. No prior knowledge of jewelry or design is necessary—you can rely on our expertise.

We’ll discuss the person the jewelry is for, whether you, your bridal party, or your loved one, and any design ideas or inspiration you have. By the end of the meeting, we’ll have a solid understanding of your design preferences and budget.

There’s no need to bring anything to the meeting—our job is to guide you toward the perfect bridal jewelry that matches your style. While inspiration photos and preferences are helpful, they are not required. If you’re creating jewelry for someone else, sharing their Pinterest board or showcasing photos of their style can aid the process.

But don’t fret, most people come to us without a clear idea of what they want, and even those who do often experience a change of heart after learning more about the durability of different stones, metals, and popular styles. Rest assured, we’re here to make your jewelry dreams come true with our expertise and dedication to your satisfaction.

Why should I design custom jewelry for my wedding?

Your dream engagement ring will be as unique as you and the love of your life. Good wedding jewelry serves a deeper purpose than meets the eye. From a distance, it clearly announces your engagement or marriage. Up close, it reflects your personal style and sparks conversation. But it doesn’t stop there—there’s an opportunity to infuse meaningful details into your jewelry. Whether it’s an engraved name or a special design, each element adds depth and significance. You can even incorporate your family crest or cultural symbols. By intertwining two individuals’ origin stories, you create something that will symbolize your incredible love story.

What kinds of jewelry can I design?

At East Towne Jewelers, we can bring any design you imagine to life, no matter how intricate. Indeed, your possibilities are limitless. Here are some examples of gorgeous pieces we can create together:

Engagement rings

  • Give a family heirloom wedding band new life with a stylish and meaningful makeover.
  • Create a one-of-a-kind engagement ring to propose to your soulmate.
  • Design unique wedding bands that symbolize your eternal commitment to your partner.


  • Repurpose a lone earring into a stunning pendant or charm.
  • Personalize a pair of earrings with your and your partner’s birthstones.
  • Capture the stars in your wedding look with star-shaped gold wedding earrings.


  • Design a floral necklace to complement the flowery lace of your gown.
  • Gemstone necklaces add a beautiful sparkle to your neckline.
  • Create a gold nameplate necklace with your new shared name.


  • Craft a customized charm bracelet inspired by your love story.
  • Take pearls from an old necklace and transform them into a charming silver and pearl bracelet.
  • Create matching wedding bracelets for your bridesmaids.

Other unique pieces

  • Hair jewelry to complement your veil.
  • Design your own bridal tiara.
  • Create one-of-a-kind cake jewelry.

Choose East Towne Jewelers for the best custom jewelry experience.

With years of experience, we have built a sterling reputation based on our enjoyable interactions with every customer. Our welcoming and friendly team is here to assist you in creating the perfect jewelry for your wedding.

Our skilled staff goes above and beyond to ensure your jewelry-buying experience is a pleasure. At East Towne Jewelers, we value our customers and forge lasting relationships. We are delighted to share some of the amazing stories we’ve created along the way, but we are even more excited to hear your story.

When you choose East Towne Jewelers, you choose nothing less than exquisite design and exceptional quality, paired with spectacular customer service. We can’t wait to welcome you and celebrate life’s unforgettable moments together with your custom bridal jewelry!

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East Towne Jewelers

1515 Mequon Road
Mequon, WI 53092


Store Hours

Tuesday - Saturday: 10:30am - 4:00pm
Sunday: Closed
Monday: Closed


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